30 FOR 30

SCENT DESCRIPTION

30 FOR 30 is bright, modern, and confidently in motion — a scent built for momentum.

It opens with a vibrant burst of sun-ripened fruit and sparkling citrus, instantly lifting the space with fresh, youthful energy. As it settles, creamy evening accords and polished woods bring smooth balance and aesthetic warmth. The dry-down reveals clean amber and soft cashmere woods, grounding the fragrance with a refined masculine finish that lingers effortlessly.

Playful on the surface.
Intentional at the core.

Designed for the guys building their glow-up, capturing the moment, and stepping into their next era with purpose.

Clean. Fun. Aesthetic.
Loud — without trying.

CONCEPT OVERVIEW

This fragrance represents young ambition and lifestyle elevation — where focus meets confidence.

It feels like:

• a fresh apartment reset
• natural light flooding clean white walls
• a new haircut and a sharper mindset
• a content-day setup
• a space that feels productive, modern, and alive

30 for 30 is main-character energy.
A new chapter.
Your young-success era — loading now.

FRAGRANCE STRUCTURE

Top | Bright • Fresh • Uplifting

• Sun-Ripened Stone Fruit
• Sparkling Citrus
• Chilled Candy Accord

Heart | Creamy • Smooth • Modern

• Soft Evening Accord
• Polished Woods
• Sueded Texture

Base | Warm • Clean • Masculine

• Mineral Amber
• Clean Cashmere Woods

USAGE SUGGESTIONS

Perfect for:

• morning reset rituals
• content shoot prep
• cleaning & refresh days
• gym bag or closet scent reset
• new month / new chapter energy

PAIRS WELL WITH

Playlists featuring:

• Drake — Pound Cake
• Brent Faiyaz — Gravity
• Kaytranada — 10%
• Lucky Daye — Over, Candy Drip
• Aminé — Caroline