MAIN CHARACTER

SCENT DESCRIPTION

MAIN CHARACTER is the loud, viral, sweet-flex identity of the Hashtag Collection — bold, youthful, aesthetic, and impossible to ignore.

It opens with a rush of candy-bright fruit and sparkling citrus energy, instantly filling the space with playful confidence. The heart melts into creamy, toasted sweetness layered with modern warmth, creating an addictive, soft-glow effect. The dry-down settles into smooth suede and mineral amber, grounding the sweetness with a clean, masculine edge that keeps it elevated — never childish.

Sweet, but modern.
Loud, but clean.
Viral energy — balanced by intention.

Designed for Gen Z trendsetters, content creators, and guys who walk into a room and become the plot twist.

CONCEPT OVERVIEW

This fragrance represents youth culture, bold personality, and confident self-expression.

It feels like:

• LED apartment lighting hitting a fresh outfit
• recording content in portrait mode
• modern streetwear with a subtle cologne glow
• going out — but staying aesthetic
• that loud-but-expensive sweet vibe Gen Z gravitates toward

Main Character is fun, creamy, modern — with masculine depth underneath.

FRAGRANCE STRUCTURE

Top | Viral • Sweet • Bright

• Candy-Bright Fruit Accord
• Juicy Stone Fruit
• Sparkling Salted Citrus
• Playful Sugar Pop

Heart | Creamy • Warm • Addictive

• Toasted Cream Accord
• Soft Evening Glow
• Smooth Vanilla Fruit Blend

Base | Masculine • Warm • Grounded

• Sueded Woods
• Mineral Amber Glow

USAGE SUGGESTIONS

Perfect for:

• pre-night-out rituals
• content filming sessions
• “reset the vibe” evenings
• bedroom or studio spaces
• personal brand-building days

PAIRS WELL WITH

Playlists featuring:

• Playboi Carti — Location
• Yeat — Out the Way
• Drake — Passionfruit
• MadeinTYO — Uber Everywhere
• Kaytranada — Need It, Lite Spots