SOFT LAUNCH

SCENT DESCRIPTION

SOFT LAUNCH is the clean, bright, effortless-flex scent of the Hashtag Collection.

It opens with a sunlit freshness that instantly clears the space, setting a light, optimistic tone. Airy sweetness and smooth, polished textures move through the heart, creating a calm, modern flow that feels intentional and uncluttered. The dry-down settles into warm woods and clean amber, leaving behind a soft, refined finish that feels natural, elevated, and quietly confident.

This is clean freshness done right — light, warm, and naturally stylish.
A quiet flex that feels like a fresh apartment, a morning reset, or stepping into your next era.

CONCEPT OVERVIEW

Soft Launch represents confidence without noise — youthful, clean, and intentionally polished.

It feels like:

• golden morning light hitting clean white sheets
• post-shower warmth filling the room
• a calm, modern apartment
• clean energy without sweetness overload
• effortless style and early-success momentum

Designed for the young man upgrading his life, his space, and his mindset — quietly and confidently.

MOOD / VIBE

Airy • Bright • Solar • Trendsetter Clean
Tropical Minimal • Modern Warmth

FRAGRANCE STRUCTURE

Top | Bright • Clean • Uplifting

• Solar Citrus Accord
• Soft Tropical Glow

Heart | Smooth • Polished • Airy

• Smooth Suede
• Airy Freshness

Base | Warm • Clean • Modern

• Clean Cashmere Woods
• Mineral Amber

USAGE SUGGESTIONS

Ideal for:

• golden morning light hitting clean white sheets
• fresh shower steam with soft tropical warmth
• a calm, modern apartment
• clean-fresh energy with a smooth, warm edge
• effortless style and early success vibes

PAIRS WELL WITH

Playlists featuring:

• Childish Gambino — 3005
• Rae Sremmurd — This Could Be Us
• Kaytranada — Lite Spots, Freefall
• Thundercat — Them Changes
• Smino — Z4L, No L’s