THE STANDARD

THE STANDARD is discipline in motion — clean, focused, and consistent.

It opens with crisp citrus clarity layered with cool herbal air and a subtle edge of dry spice,
instantly bringing focus to the space. The heart introduces controlled aromatics and soft
textured woods, balanced and intentional, never loud. As it settles, aged woods, warm resin, and clean musk anchor the scent with stability and consistency.

No shortcuts.
No excuses.
Just repetition.

This is not a motivational scent.
This is the scent of showing up — every day.

CONCEPT OVERVIEW

THE STANDARD represents the rules you live by when no one is watching.

It’s about discipline over inspiration, structure over chaos, habits built through repetition,
focus without distraction, and progress earned quietly.
It feels like early mornings, clean workspaces, and doing the work whether you feel like it or not.

THE STANDARD isn’t about rising to expectations — it’s about living by them.

MOOD / VIBE

Clean • Structured • Grounded
Herbal Woods • Dry Texture • Calm Edge
Focused Energy • Modern Masculinity • Consistency

NOTE PYRAMID

Top Notes — Clarity • Focus • Edge

• Bright Citrus Lift
• Cool Herbal Air
• Dry Spiced Spark

Heart Notes — Structure • Balance • Control

• Clean Aromatic Core
• Soft Sueded Texture
• Smoked Herbal Depth

Base Notes — Stability • Consistency • Grounded Finish

• Aged Wood Accord
• Warm Resin Depth
• Clean Musk Finish

USAGE SUGGESTIONS

Perfect for:

• productivity sessions
• morning routines
• work-from-home days
• habit building
• mental resets